Monthly Archives: November 2016

Discovered today

prospects_for_interactive_video-on-deman D Venkatesh – 1994 –

Thomas DC Little
Electrical and Computer Engineering, Boston University
Verified email at

Can e-learning replace classroom learning?

Need to read this..

*Disney interactive executive wants to get kids their video fix, whenever and however they want it.

Kyle Laughlin: Disney interactive executive wants to get kids their video fix, whenever and however they want it
Moses, Lucia
Adweek (2003)



American Accent
Australian Accent
British Accent


First Mover

Disney interactive executive wants to get kids their video fix, whenever and however they want it.


Name Kyle Laughlin

Age 33

Title Vp, Disney Interactive Labs

New product Disney video site

As head of Disney Interactive Labs, your first big initiative was a video site that launched in May. What’s special about the site? Our goal was to experiment around a couple areas: personalization and curation. Our audience is broad; we reach kids, tweens, adults and enthusiasts. There’s so much content on Disney today; there’s an opportunity to curate that in a family-friendly, safe way. We announced a partnership with YouTube to make Disney an everyday entertainment destination. That’s acknowledging the overall trend toward participation.

What age group or groups did you have in mind for the site? I can see how it’s parent approved, but will older kids want to go to a site that their little brother and sister are also watching?That’s something we’re very focused on. You’ll begin to see us personalize the site, in two ways. The first is implicit. The end of every video recommends people to the next video based on what we believe editorially makes sense. The second way is explicit, through a user name and password that a person enters. We’ve heard a lot of feedback that kids and tweens don’t want to be talked down to. That’s why you don’t see a kids version of sites. And for audiences over 13, Facebook fans will be able to use that information to personalize the experience.

What protections are you going to have in place to protect kids? We expect to work with Coppa to make sure anyone under 13 is protected from advertising or [use of] any information that could identify them. There isn’t anything we can do to ensure people can’t lie about their age, but we’re working on that. Our goal is that if a user is honest about their age, we can tailor all experiences to the audience. That would be the holy grail — to have an age-appropriate experience for our guests.

What have you learned about audience and consumption trends that fed back into the design of the site? We’ve seen consumption on tablets grow significantly, and 12 percent of tweens already own their own tablet. We’re seeing that consumption is twice what it is on smartphones and twice what it is on the desktop. It’s really becoming the primary screen for this age group. I think one of the most terrifying pieces of data is that by 2014, mobile usage will outstrip desktops. We’ve taken a mobile-first approach, so video is the best possible on those screens. We wanted to make sure we were creating an experience that was consistent with those platforms.

Before Disney, you headed up sports and games for Yahoo. It sounds like you’ve led a charmed life. I get a lot of jokes about the perks changing from having access to the Super Bowl to going to Disneyland for free. I’ve used my silver pass a few times to take some nieces. I got to tell you, I don’t know how parents do it. I got a long way to go to have the patience to navigate the challenge of a whole day at the park.

As much as kids today know about technology, do you ever learn anything from them? I like to think I’m on the cutting edge, but that’s not to say guests don’t surprise you. I’ll give you one example, and [our PR person] is going to cringe, but we’ve been developing some new user experiences where guests are able to interact with objects within the site. We’re looking at making the experience more engaging for kids who can’t type by letting them drag an object into the search bar. During testing, a kid was saying, “This is great — you can throw Buzz Lightyear into the trash!”



By Lucia Moses

*Gamification interaction design of online education;


Future of mobile gaming

Virtual reality

At the moment, Samsung s7 line can be connected with the Virtual reality device and play games with it. Temple run is one of the most successful mobile games up to date and can now be played in virtual reality mode. I have played Temple run in virtual reality mode and it felt so amazing that enables you to look to your surroundings while running. The monsters that are chasing you can be seen when you look behind you and it makes it even more exciting.

Interactivity – adds excitement, fear or any other emotions to the player.


Pokemon Go wristband

This device enables the players to catch pokemons without looking at their mobile phone.

When a pokemon appears, the device will vibrate and flash green light.

If the Pokémon is a species you haven’t caught before, your Pokémon GO Plus will vibrate, and its light will flash yellow. But Poke Balls will be used not the Great and Ultra Balls.

Pressing the Pokemon GO plus button then will automatically attempt to catch the pokemon.

The light on your Pokémon GO Plus will pulsate white for a while as it attempts to catch the Pokémon.